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The Martini Glass Is Half-Full: Thoughts On Perceived Value
A $5 martini becomes an $11 cocktail with just a garnish and splash of color. That’s the power of perceived value—small cues that make products feel worth more than they are.

Ryan McClellan
2 days ago3 min read
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Writing for Your Audience: The Key to Powerful, Lasting Words
Great writing isn’t about what you say—it’s about what your audience hears. When you know their needs and speak their language, your words connect, inspire, and stick.

Ryan McClellan
Aug 184 min read
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Authenticity Is Dead (And AI Killed It): A Marketer’s Reflection
This is where we intersect digital marketing and our unwavering trust in Artificial Intelligence.

Ryan McClellan
Aug 26 min read
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Marketing Is Not About Tricking People (Or Maybe It Is)
Marketing isn’t about manipulation—it’s about connection, trust, and telling the truth. Discover why authentic marketing matters and how real strategy begins with respect for your audience.

Ryan McClellan
Jul 154 min read
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How Writing Frees the Brain: The Therapeutic Power of Putting Pen to Paper
Writing is more than just a creative outlet — it’s a powerful tool for freeing the brain. Studies show that expressive writing helps reduce

Ryan McClellan
Jun 165 min read
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How to Write Content That Engages and Converts: A Creative Guide
In today’s digital age, content is king—but not all content is created equal. While crafting an engaging piece of content is important,...

Ryan McClellan
Mar 35 min read
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The Importance of High-Quality Content in Digital Marketing
In the ever-evolving landscape of digital marketing, one thing has remained constant: the importance of high-quality content. Whether...

Ryan McClellan
Mar 35 min read
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Growing Your Business by Understanding Consumer Behavior
Consumer behavior is essential to understanding your buyer personas. Psychology rules all. Don't ignore it!

Ryan McClellan
Mar 33 min read
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How to Hold a Dwindling Attention Span in Marketing
Master the art of capturing fleeting attention spans in marketing—engage quickly, stay relevant, and make your message unforgettable!

Ryan McClellan
Mar 35 min read
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The Future of Digital Marketers in 2025: The Challenges Ahead
Discover the challenges digital marketers face in 2025, from AI advancements to shifting trends.

Ryan McClellan
Jan 235 min read
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Why Audiobooks Are Absolutely Worth The Investment
Discover why audiobooks are a must for authors. Learn how they boost reach, revenue, and reader engagement.

Ryan McClellan
Jan 154 min read
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The Pros and Cons of Self-Publishing vs. Traditional Publishing
In today's rapidly changing literary landscape, authors have more choices than ever for publishing their work. Traditional publishing has...

Ryan McClellan
Dec 8, 20243 min read
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Knowing Your Writing Style Inside And Out: A Memoir Of Life
Discover the journey of embracing your unique voice and uncovering life's lessons through the lens of your writing style.

Ryan McClellan
Sep 25, 20245 min read
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5 Dynamic And Awesome Tips For Overcoming Writer's Block
Break free from writer's block with these 5 powerful tips: spark creativity, stay inspired, and let your words flow effortlessly!

Ryan McClellan
Jul 13, 20243 min read
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5 Reasons Why Your Website Needs A Blog (Catch Up With The Times)
A blog is essential for any business. Find 5 reasons why you need one.

Ryan McClellan
Jul 7, 20243 min read
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Experiential Marketing Is Coming: Transforming Customer Engagement
In a world saturated with digital noise, brands are continuously seeking innovative ways to capture and retain consumer attention....

Ryan McClellan
Jun 4, 20244 min read
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Embrace Uniqueness And The Power of Doing Things Differently
Unlock your potential by embracing your uniqueness and daring to do things differently—stand out, innovate, and thrive!

Ryan McClellan
May 13, 20244 min read
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How Putting Pen to Paper Can Relieve Stress (The Power Of Writing)
Discover the stress-relieving magic of writing—put pen to paper, clear your mind, and unlock the power of self-expression.

Ryan McClellan
May 8, 20245 min read
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